This CSR campaign for London and Manchester rapidly went global and still generates massive hits online. From British TV to Fox News in the States, this campaign just keeps giving.

It even received a special award from the United Nations and earned a place in the Museum of Modern Art in New York.

As an interesting side note, Samuel L Jackson did the follow-up ad for free. We heard afterwards that he only took on eight projects a year, and after reading the script, he wanted our ad to be one of those projects.