McGregors of Cheltenham
Branding for a small builder with big ideas
How do you stand out from the many other builders in the local area? The answer? By not looking like any other builder in the local area.
Taking inspiration from the McGregor clan crest, we created a sleek, modern, simplified version of the lion’s head against a plain black background. The crest symbolised strength and pride, while the execution reflected the clean, professional aesthetic the firm was renowned for.
From this, we then created a Brand Identity that reflected excellent craftsmanship, attention to detail, high quality, and reliability, but importantly, a brand that didn’t look like any other builder in the local area.
