Nicki Williams

Creating a Brand Identity for an Executive Coach

As a senior leadership coach and mentor, Nicki wanted a Brand Identity that reflected her people-centric, warm and empathetic approach to her work.

Our answer was to create an identity that was elegant, had room to breathe and a twist of playful wit.

The lowercase “I” of the logo symbolises individuality as well as adding a neat touch of humanity to the typeface, reminding the viewer of a little human being and reinforcing the personal, client-focused nature of the brand.