Strandfoam UK

How do you make foam look sexy?

But to return to the question of how do you make foam sexy? The answer: turn it into a work of art. We filmed the foam-making process in ultra slow motion and then zoomed in to create an abstract work of art feel to the footage. We then put that film in the background of the website.

That was the question we faced when it came to designing a Brand Identity and website for one of the UK’s leading Foam Manufacturers. Strandfoam had been making foam in Cape Town for over fifty years, and when they opened a factory in Swindon, they asked us to create an identity that would position them as the experts in modern hi-tech foam manufacture.