Wylderne
Creating an identity for a local Community Benefit Society
Wylderne is an iconic venue in the Forest of Dean, whose facilities, historical location, and ecological vitality make it the natural place for people to connect with each other and nature.
We were asked to create a distinctive brand identity that reflected not only Wylderne’s links with nature through its position in the heart of the Forest of Dean but also its purpose, to grow and flourish at the heart of the community.
We took these themes of growth, sustainability and nature and created a logo that had a tree growing at the heart of it. That tree, symbolised by the letter Y will animate and grow from a small sapling into a mighty oak whilst sprouting leaves and branches, a metaphor for Wylderne’s ambition to grow into a pivotal part of the community.
